The SEMrush Podcast on Podcasting
A podcast and theme week would hardly be complete without a podcast on podcasting. I ask webinar host, educator and actor Peter Starr Northrop all about podcasting best practices in our latest...
View ArticleHow the Dover Police Made a Dream Come True: #SwiftAWish
Hashtags are powerful little tags in digital media. They can help people categorize topics, events, and happenings. They can help searchers find information on a topic. And they can sometimes help a...
View ArticleSocial Road Trip and The Power of Building an Online Community
It started as a joke: a smart off-the-cuff comment in a weekly Twitter chat between myself, a female in her mid twenties, and two men I have never met offline. “I have so much fun in these chats! It’s...
View ArticleYour Twitter Chat GIF Guide
You could say I have a bit of a reputation for using GIFs in Twitter chats. It all started with Tumblr. My competency with reaction GIFs is a result of my time spent on that site. On Tumblr, users post...
View ArticleHow to Create an Influencer Marketing Plan for Your E-Commerce Company
When everyone is competing for social media attention, SEO standing and business between similar brands, developing a good influencer marketing strategy can be key. This is especially important for...
View Article4 Reasons To Focus On Growing Your Social Audience
Social media is more than just a place to share your thoughts. It’s a piece of digital real estate you can leverage to compel some form of progress, whether for you (as an influencer) or for your...
View Article5 Ways Domain Names Foster Community and Brand Equity
Domain names, while often taken for granted, can mean much more than we give them credit for. They communicate an element of brand identity and make a clear statement of brand differentiation — even if...
View Article20 SEO Link Building Tactics That Work
The Internet is built on links. Link building plays a vital role in achieving the good search engine rankings. Gone are the days when buying hundreds of links through spam methods would give better...
View ArticleHow to Improve Brand Reputation with Event Presentations: A Quick Guide
Most of what is involved in improving brand reputation comes at a cost. Whether it’s SEO or PPC or advertisements and sponsorships offline, you’re going to need to have a strategy in place and set...
View ArticleHow to Build a Strong Community #semrushchat
Building a strong and loyal community will take time and patience, and at first, it will require a lot of commitment as well. But it’s not a “mission impossible” sort of thing. Think about growing a...
View Article5 Signs You Need to Hire a Social Media Manager
There comes a time when every business owner realizes they should hire a social media manager. At first, you might think you can do it yourself. And sure, that’s a great way to save money if you have...
View ArticleEvent Recap: 8 Things I Learned at the SEJ Summit 2015 in NYC
The SEJ Summit 2015 packed a bunch of information into eight short sessions, with ample time for food and networking. Hosted by Searchmetrics, the event featured experts on content marketing,...
View Article3 Creative Ways to Generate New Ideas for Original Content
As a content marketer, every single day, I find myself constantly looking for Tweet and Blog-worthy content. I thought this wasn’t anything special, until someone reminded me that writing and creating...
View ArticleCreative Ways to Say ‘Thank You’ on Social Media
A community manager spends a lot of time saying “thank you.” Talking to a customer about a support issue? We’re thanking them for their understanding while we resolve the problem. Someone tweeted a...
View ArticleCommunity Manager: A Jack of all Trades?
Almost every time I tell someone I’m a Community Manager, I get the questions “what’s that?” “What is it that you really do though?” “What does that really mean?” As the Community Manager of an...
View ArticleSEO Professionals: How to Get Started with Wikidata
It’s very rare that we see a new player in the SEO and Digital Arena that’s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it’s remained a relatively...
View ArticleKeep Your Customers Interested: Using The SEMrush Engagement Report
The idea of what makes up a customer is constantly changing. It’s no longer just someone who purchases your product. People now will follow your business, consider you a trusted entity and go to you...
View ArticleTop 10 Online Survey Software of 2015 for B2B Marketing
Want valuable feedback that’s so easy, your customers will tell you what they think? Online surveys specialize in helping you to get information from other people in a simple manner that’s super...
View Article7 Community Features for Success: E-Commerce Lessons from Etsy
I have been making jewelry ever since I was little. It was always a hobby of mine and I finally decided to try and create a small business out of it. For my full-time job, I work as a paid search...
View ArticleReddit: The Untapped Goldmine for Curated Content
The self-proclaimed “front page of the internet” drives headlines, traffic, and new ideas faster than any social network out there today. Savvy digital marketing agencies have turned to Reddit to...
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